Tribes: Book Review
In the modern world, everyone belongs to some kind of organization. It could be a student association, religious institution, or just a...
The Tipping Point: Book Review
I want to start this book review with Gladwell’s words, “Look at the world around you. It may seem like an immovable, implacable place....
Building Your Personal Brand
In my previous post, I was talking little bit about branding, and how it is important to a company. Consumers define the brand, and it is...
The Brand Gap: Book Review
If you are a visual person like me, you will really enjoy reading The Brand Gap by Marty Neumeier. It is a short book with lots of...
UnMarketing: Book Review
Recently, I had a chance to read the UnMarketing book. And the first thing that I want to point out is that it is not a usual book. It is...
